About Embodied Labs


Founder Story

Carrie became a caregiver when she was 19 when her mom was diagnosed with Early-Onset Alzheimer's disease. Today Carrie and her team are tackling a question inspired by her mom's illness:

If healthcare providers in training could step into the perspectives of the patient and other members of the care team, would this make them more effective providers?


Our Vision

A world where every member of the care team is heard, equipped, & valued.

The Mission

Embodied Labs works at the intersection of healthcare training and virtual reality storytelling to provide a culture shift solution that empowers every member of the care team to share their expertise and value one another.

Our Approach

We build virtual reality simulations that combine live action film, interactive computer generated objects, and learner generated agency, resulting in immersive, engaging and impactful learning experiences. Our embodied labs have virtual reality content at their core, but include other learning activities that scaffold learning, provide assessment, and make virtual reality easy to integrate into healthcare training. Our 2018 focus is to create a suite of training modules specifically geared for aging healthcare services employees.

Executive Team


Carrie Shaw, MS
CEO & Founder
Carrie, a medical illustrator and health educator, has a particular interest in conveying the first-person perspective of vulnerable patient populations through virtual reality storytelling. After completing her master’s in Biomedical Visualization in 2016, she founded her company Embodied Labs, with the goal of revolutionizing the way health care providers, caregivers, and patients learn about human health.

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Headshot ErinWashington.jpg

Erin Washington, MLS
Co-Founder & Head of Customer Experience
Erin has over a decade of experience working in higher education doing instructional and curricular design, using technology effectively in face to face and online environments, and utilizing gamification and virtual and augmented realities in the classroom. Erin is excited about using virtual reality to engage learners, drive behavioral change, foster insight and understanding, and improve learning outcomes.

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Thomas Leahy, BS
Co-Founder & CTO
Thomas wants to live in a world where people understand each other better, and knows virtual reality will help create this world. As a self-described Transhumanist, he finds joy in the moments when technology feels second-nature to people — and seeks to create more of them. Thomas specializes in human-computer interaction, with virtual space as his ultimate playground.

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Eva Mae Baucom, MS
Visual Designer & Biomedical Artist
Eva Mae studied medical illustration at the University of Illinois at Chicago where she created illustrations and 3D animations for patient education. She also studied in Neurobiology, Physiology, and Behavior and Art at UC Davis while interning at UCD Medical Center. Her ultimate goal is to use science, art, and design to improve health literacy, engage diverse audiences, and empower patients.

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Advisory Board

  Olu Ajilore, MD, Ph.D.  / Stanford, Harvard, UCLA   Read More

Olu Ajilore, MD, PhD
Clinical Advisor
Dr. Ajilore is a neuroscientist at the University of Illinois-Chicago, and an alumn of Stanford, Harvard, and UCLA studying VR-based intervention in health.

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 Neelum Agaarwal, MD

Neelum Aggarwal, MD
Clinical Advisor
Dr. Aggarwal is a neurologist at Rush University Medical Center, and the Senior Examining Neurologist for the Rush Alzheimer's Disease Center Clnical Core and the Rush Heart Center for Women's Cardiology Conitive Clinic.

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 Daniel Potts, MD, FAAN

Daniel Potts, MD, FAAN
Clinical Advisor
Dr. Potts is a neurologist for the U.S. Department of Veterans Affairs with a focus on aging as President of the Cognitive Dynamics Foundation and Medical Director of Dementia Dynamics. He is also an acclaimed author of numerous books about Alzheimer's.

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 William Hazzard, MD

William Hazzard, MD
Clinical Advisor
Known as one of the "founding fathers of geriatrics", Dr. Hazzard is a professor in the Department of Internal Medicine for Gerontology and Geriatric Medicine at the Wake Forest School of Medicine.

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