Let's Talk About Using VR to Transform the Way You Care!

Carrie Shaw and the Embodied Labs team are available to speak to your group about the value and organizational impact of using immersive VR stories to bring your community together.


About Embodied Labs


Founder Story

Carrie became a caregiver when she was 19 when her mom was diagnosed with Early-Onset Alzheimer's disease. Today Carrie and her team are tackling a question inspired by her mom's illness:

If healthcare providers in training could step into the perspectives of the patient and other members of the care team, would this make them more effective providers?


Our Vision

A world where every member of the care team is heard, equipped, & valued.

The Mission

We activate transformational cultural change in long term care, home health, government, non-profit, and academic organizations by changing the way professional and family caregivers view — and care for — older adults.

Executive Team


Carrie Shaw, MS
CEO & Founder
Carrie, a medical illustrator and health educator, has a particular interest in conveying the first-person perspective of vulnerable patient populations through virtual reality storytelling. After completing her master’s in Biomedical Visualization in 2016, she founded her company Embodied Labs, with the goal of revolutionizing the way health care providers, caregivers, and patients learn about human health.

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Headshot ErinWashington.jpg

Erin Washington, MLS
Co-Founder & Head of Customer Experience
Erin has over a decade of experience working in higher education doing instructional and curricular design, using technology effectively in face to face and online environments, and utilizing gamification and virtual and augmented realities in the classroom. Erin is excited about using virtual reality to engage learners, drive behavioral change, foster insight and understanding, and improve learning outcomes.

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Thomas Leahy, BS
Co-Founder & CTO
Thomas wants to live in a world where people understand each other better, and knows virtual reality will help create this world. As a self-described Transhumanist, he finds joy in the moments when technology feels second-nature to people — and seeks to create more of them. Thomas specializes in human-computer interaction, with virtual space as his ultimate playground.

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Eva Mae Baucom, MS
Creative Director & Medical Animator
Eva Mae studied medical illustration at the University of Illinois at Chicago where she created illustrations and 3D animations for patient education. She also studied in Neurobiology, Physiology, and Behavior and Art at UC Davis while interning at UCD Medical Center. Her ultimate goal is to use science, art, and design to improve health literacy, engage diverse audiences, and empower patients.

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Advisory Board

Olu Ajilore, MD, Ph.D.  / Stanford, Harvard, UCLA   Read More

Olu Ajilore, MD, PhD
Clinical Advisor
Dr. Ajilore is a neuroscientist at the University of Illinois-Chicago, and an alumn of Stanford, Harvard, and UCLA studying VR-based intervention in health.

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Neelum Agaarwal, MD

Neelum Aggarwal, MD
Clinical Advisor
Dr. Aggarwal is a neurologist at Rush University Medical Center, and the Senior Examining Neurologist for the Rush Alzheimer's Disease Center Clinical Core and the Rush Heart Center for Women's Cardiology Cognitive Clinic.

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Daniel Potts, MD, FAAN

Daniel Potts, MD, FAAN
Clinical Advisor
Dr. Potts, a neurologist, is founder and President of Cognitive Dynamics Foundation, a non-profit with arts-based programs such as Bringing Art to Life which facilitate quality of life improvement and relationship-building in persons living with dementia. He is also an acclaimed author of numerous books about Alzheimer's.

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William Hazzard, MD

William Hazzard, MD
Clinical Advisor
Known as one of the "founding fathers of geriatrics", Dr. Hazzard is a professor in the Department of Internal Medicine for Gerontology and Geriatric Medicine at the Wake Forest School of Medicine.

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